My New Communications Platform
Many of you are used to seeing my Ministry Updates on Facebook or by email.
So you might be wondering, “Why are missionaries starting to use Blog Pages for communicating?”
That is a great question!
What is a Blog Page?
To answer that question, we should first define what a Blog Page is.
A Blog Page is actually just a website, but it is a specific kind of website designed to tell an ongoing story through a series of short Posts.
The Narrative
This series of short, ongoing Posts is designed to provide an unfolding narrative of a Ministry.
Traditional newsletters give supporters snapshots of a moment in time, but Blog Pages allow missionaries the opportunity to present the past, present, and future of a Ministry all in one place.
Each Post builds on the last, weaving a richer and more meaningful picture of what God is doing.
This type of layout is especially helpful for new people exploring a Ministry!
No Information Dumps
A Blog Page also helps Missionaries overcome the tendency to do “information dumps" on our readers.
Blog Posts are designed to be short, one to two minute reads for supporters.
Short and concise is the rule.
We live in a TikTok world where your time is precious and I want to respect that in how I communicate with you.
No more three or four page newsletters!
Expanding Our Reach
Blog Page Apps come with integrated tools that allow any Posts made to be seen by a broader audience.
For example, if I share a Post about a "Feeding the Homeless in Columbia" program we are sponsoring, and a random stranger does a Google Search on "Homeless Food Programs in Columbia", my post will come up in that person's search results.
Blog Page Apps are also designed to help me share my Posts cross other Apps quickly and easily.
Reposting my latest Blog Post to Facebook, Twitter, LinkedIn, Instagram... can be done with just a tap on a button.
More Efficient Use of Time
Something that you, the reader, will never see, is the convenience of using a Blog Page for communications over traditional email services like Mailchimp.
The "behind the scenes" communications support and formatting tools that come with a Blog Page allow me to post quickly and frequently without adding any extra workload.
THAT is a Godsend!
More Jesus for More People
I hope in the coming months, my new Blog Page will allow more concise and meaningful communications with you.
The better our communications, the stronger our ministry bill be, with the end result being "More Jesus for More People"!
And that's a good thing!